• Maggie Goldsmith

Island Promotions Support FISH OF SANCAP’s 12th Annual 10K Race 4 F.I.S.H.


For the past 11 years FISH has had great fun with their annual 10K Race 4 F.I.S.H. This year the race will be virtual due to the COVID health crisis. Though the pandemic has impacted island businesses, many will be supporting F.I.S.H. through sponsorships and promotional events in order to continue to assist island neighbors.


This year, in addition to traditional sponsorship requests, FISH encouraged businesses interested in supporting the 10K to host promotional events as a way to safely bring the community together, promote their business, and support a community cause.


Upcoming events include Bailey’s General Store Fish for F.I.S.H. beginning Oct. 4 through Oct. 10, where a portion of seafood sales will benefit the race. The Great White Grill will follow suit with a 10K special on Oct. 13, and Joey’s Custard will offer a 10K special on Oct. 15; both establishments will donate a portion of sales from the day to the 10K. Tips to Toez with Pattee Frank will donate a portion of sales from customers that visit the shop from Oct. 16-Oct. 23, and Island Paws and Over Easy Café will offer a 10K special day on Oct. 23.


“Our local businesses are always there for FISH when we need them most and are such a critical part of our community,” says Diane Cortese, F.I.S.H. 10K Committee Chair. “This year we wanted to find a fun way for the community to participate in the 10K event even when we’re not gathering in once place,” Cortese adds.


If a business would like to participate, FISH is asking that sponsorship events or projects take place between now through October 31st. Please contact Race Chair Diane Cortese at the information below to schedule, brainstorm, or ask questions.


Registration is open for the virtual race through the Fort Myers Track Club at ftmyerstrackclub.com. Cost is $40 for those who register before Oct. 20, prices increase after Oct. 20 at 11:59pm EDT. Participating runners will receive a dri-fit shirt, with the Hortoon 10K logo on the front, as well as a matching face covering which will be mailed to directly to them. New incentives this year include a refund of registration fee to a runner if they fundraise $250 or more (excluding processing fees). Additionally, for every 5 referrals a runner makes to others who sign up, they receive a $20 discount (half-off).


For additional information on the 10K Race or if you are interested in sponsoring the virtual event through a monetary donation or promotional event, please contact Diane Cortese, Race Committee Chair, at Dianerc10@gmail.com.

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2430-B Periwinkle Way, Sanibel, FL 33957

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